Hero-Bestsellers

Only the best-selling makeup, plumping lip glosses and more for our BUXOM babes.

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    A collagen-infused plumping lip serum gloss that visibly plumps, smooths and conditions lips with a refreshing cooling tingle, in a range of 15 glossy shades.

    $28.00

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    A creamy, shimmer-free gloss that plumps the appearance of lips with a tantalizing tingle and wraps them in high-shine color.

    $25.00

  • An always-sharp, chisel-tip plumping lip liner that shapes, and defines lips with creamy, matte color and a built-in blending brush.

    $21.00

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    A volumizing mascara that dramatically defines, lengthens, and instantly lifts for fuller looking, ultra-black lashes minus any clumps.

    $25.00

  • A visibly pout-plumping, pigment-rich lip color that glides on like a gloss and sets to a velvety smooth, matte finish.

    $25.00

  • Whitney, a shimmery, limited-edition gloss inspired by one of our best-selling shades that visibly plumps lips with an intoxicating tingle.

    $25.00

  • An all-in-one palette for eyes and cheeks featuring a NEW shade of blush and four NEW primer-infused shadows in matte, metallic, and satin finishes.

    $29.50

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    A plumping and moisturizing tinted lip balm that blooms to your custom shade by reacting with the pH level of your lips.

    $19.00

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    The bestselling lip gloss that boldly plumps the appearance of lips with a tantalizing tingle in a high-shine, shimmering finish.

  • Savvy Sienna, a limited-edition shade of our always-sharp lip liner that shapes, defines, and fills for a fuller-looking pout.

    $21.00

  • A volumizing, waterproof mascara that separates and defines lashes.

    $25.00

  • An all-in-one palette for eyes and cheeks featuring a NEW shade of blush and four NEW primer-infused shadows in matte, metallic, and satin finishes.

    $29.50